How to Improve Your Website's SEO to Appear on Google

Do you have a website but don't appear on Google?
If your goal is for more people to find your business, the answer is simple: you need to improve your SEO.

SEO (Search Engine Optimization) is the art of making your website easy to find and understand by search engines like Google. But how do you do it? Don't worry, we'll guide you through the basic steps and some practical tips so your website reaches more clients.

What is SEO and Why is it Important?

Before starting, it's important to understand what SEO is. SEO is a set of techniques and strategies that allow your website to be visible in Google search results (and other search engines).
Without SEO, your website is practically invisible to most users who search for the services or products you offer.

1. Optimize Your Keywords

Keywords are terms that users type into Google to find what they're looking for. For example, if you have a clothing store, some keywords could be "women's clothing," "online fashion store," or "dresses for events."

How to Use Them?

Keyword research: Use tools like Google Keyword Planner or Ubersuggest to know what words your potential clients are searching for.
Strategic positioning: Once you have the keywords, use them naturally on your pages (titles, descriptions, texts, images, etc.).

2. Improve Your Website's Structure

A well-structured website helps both users and search engines find information more easily.

What Should You Consider?

Titles and subtitles: Use tags like H1, H2, H3 to structure content and improve Google's reading.
Friendly URLs: URL addresses should be clear and descriptive. For example, "www.mybusiness.com/women-clothing" is much better than "www.mybusiness.com/page1".

3. Get Quality Links

Links that point to your website, also known as "backlinks," are essential to improve SEO. Google considers these links as votes of confidence for your content.

How to Get Links?

Collaborations with other websites: If you collaborate with other businesses or blogs, you can get them to link to your page.
Register in local or specialized directories: If you have a store, for example, register in business directories to get more visibility and quality links.

4. Optimize Your Website's Speed

Google considers loading speed as one of the key factors for positioning websites. If your page takes too long to load, users will abandon it before seeing what you offer.

How to Improve Speed?

Compress images and heavy files.
Minimize CSS, JavaScript, and HTML code.
Use good hosting with fast servers.

5. Make Your Website Mobile-Friendly

More than half of Google searches are done from mobile devices. This means your website must be responsive (adaptable to mobile phones and tablets).

How to Achieve This?

Use flexible designs that adapt to any screen size.
Check that buttons and links are easy to click from mobile devices.

6. Improve Your User Experience

Google rewards websites that offer a good user experience. This means your website should be easy to navigate, intuitive, and offer content that's useful and relevant to your visitors.

7. Update Your Content Regularly

Google highly values fresh and updated content. If you have a blog or news section, regularly publish articles or update existing content to keep your website alive and active.

Conclusion: The Key to Appearing on Google

Improving your website's SEO is a continuous process. Don't expect immediate results, but with patience and consistency, you'll see how your website begins to position itself better on Google and receive more visits.

If you want to improve your SEO and don't know where to start, at CodiXperts we help you create optimized websites that work for you.
We take care of everything: from design to SEO.

Want to know more?
👉 Contact us at contacte@codixperts.com or visit www.codixperts.com.

Don't let your business remain hidden on the internet. Start improving your SEO and attracting more clients today!